PROPERTYSPARK ARTICLE

3 Strategies to Improve Listing Visibility Through Transport Efficiency

The Road to the Property

How your possible buyers arrive at the property can decide whether this is their last viewing or not. After all, you want to show them just how easy it can be to arrive there using different means of transportation tailored to each viewer’s preferences.

For instance, if they’re looking for sustainable and eco-friendly houses, they may be impressed if you offer sustainable transportation options like ride-sharing services or electric shuttles. Or, if they’re athletically inclined, why not offer them the chance of a bike ride to the property? This will give them a realistic understanding of the various transportation options they can use.

For group tours, you may want to partner with a local transportation provider offering flexible pricing for bulk bookings or recurring services. Such a collaboration cuts costs and provides a consistent quality experience.


Strategic Planning for Moving In

Now that you have them at the house and they seem to enjoy it, it may be a good idea to start talking about transportation options for moving. Do your research ahead of time so you can make reliable recommendations for moving service providers that fit the buyers’ needs.

For instance, they may have some oversized loads, such as large equipment or containers they want to move on the property. In this case, a multi-axle trailer shipping service may be the best option. Look for such offers in your area and find the most reliable providers. This will save your clients precious time if they choose to close the deal and may move the needle in your favor.

However, most new homeowners don’t need such advanced transportation methods. Most families make do with a rental truck and a few friends, but some will prefer full-service moving companies. So make sure to provide them with a variety of options to make everyone happy.


Public Transport Accessibility

Not all people own a personal vehicle or want to drive every day. Plus, younger generations, like Millenials and Gen Z-ers, prefer public transportation and ride-sharing services. So, access to such options may weigh quite heavily in the buying decision.

Plus, public transport provides a practical commuting option, often making properties more appealing to potential buyers who prioritize convenience and cost-effectiveness.

Properties near transit hubs generally hold their value better due to the demand from professionals seeking shorter commutes. This appeal extends to eco-conscious buyers, as public transport offers a sustainable alternative to driving.

So don’t ignore this aspect when presenting properties to potential buyers. It may be the most important decisional factor.

Wrap Up

Transportation methods to and from the property matter quite a good deal nowadays when more buyers want to reduce their carbon footprint. Whether it’s for accessibility or moving purposes, buyers want to know their options and how reliable they are.